CCR Question #2
The second question is “How does your product engage with audiences and how would it be distributed as a real media text?” I want to make sure to discuss how I arrived at my target audience with some research included, then talk about my production choices and how they work to engage with the target audience, and how I plan to make my film available to audiences.
First, I researched the target audience for both genres of my movie, drama and coming-of-age.
Drama
Age Groups:
Young Adults & Adults (25-39 Years Old) this group shows a broad spectrum of preferences, leaning toward a mix of action, comedy, drama, and romantic genres.
Older Adults (40-60 Years Old) older audiences often appreciate complex narratives and character-driven stories, making them an important demographic for drama films.
Gender: themes such as illness, compassion, and strength in love tend to be empathized more by females as they can relate better than males
Movie Audience Demographics: Insightful Study Data
The Target Audience for Drama Films: Who Loves Drama? | AMPLIFY XL
Coming-of-Age
Age Groups: T
Teenagers (13-19 years old) these films are often set in high school or college environments and address themes such as first love, identity exploration, and peer relationships, making them particularly relatable to teenagers.
Young Adults (20-30 years old), young adults may find nostalgia and reflection in coming-of-age stories, reminiscing about their own formative years.
Adults (30+ years old) some coming-of-age films show complex narratives and universal themes that appeal to older audiences seeking insightful storytelling.
Gender: while certain coming-of-age films may focus on male or female protagonists, the genre addresses universal themes that resonate across genders.
Psychographics: Viewers undergoing personal growth or life transitions may connect deeply with the themes of self-discovery and maturation presented in coming-of-age films
My Answer:
My target will be teenagers and young adults (ages 16-25) who can relate to the loneliness, mental problems, and stress of high school. Maddie's situation, a lonely girl with no social life and troubled family relationship, is one that most teens can relate to, either through their own lives or observing it in the lives of others. My movie taps into themes that are universally applicable like friendship, loneliness, and the battle to cope with depression. Teenagers, particularly those who may have experienced something similar in feelings or relationships, will relate to Maddie's experience.
To reflect Maddie’s mental state, we emphasized isolation and melancholy. The dull, lifeless atmosphere of her room conveys her internal emptiness with lack of color, barren spaces, and cool lighting. This will resonate with teenagers who are used to seeing vibrant representations of life on social media, contrasting the fake joy of Snapchat with Maddie’s painful reality. The moment Maddie deletes the message to her friend after looking at her social media is something that many teenagers can relate to. The way the diary entries are portrayed, initially colorful and filled with memories, will create a sharp contrast with her current, dark writings. The quiet, almost melancholic score will heighten that sense of isolation along with the pauses she takes when writing in her diary.
By focusing on Maddie’s internal world and showing how her mental health deteriorated despite attempts at getting better, my film can engage viewers who may be struggling with similar issues or know someone who is. The portrayal of her diary as a way of coping with her emotions will resonate with those who have used journaling or anything similar as outlets in their own lives. The role of Maddie’s parents will also resonate with the audience since often teens may feel like their parents don’t understand them or don’t give them the support they need.
My film’s target audience will connect with its authentic look at the challenges teens face today, especially around depression and mental health. By making Maddie’s struggles feel real and relatable, and showing the disconnection between her and her parents, the film will speak directly to young viewers who understand these emotional situations.
As an amateur filmmaker, using YouTube, Vimeo, and submitting to film festivals are two great ways to get my film out there. YouTube is perfect because it's free and easy to use, plus it has a huge audience. You can upload your film, share it with friends, and even use social media to help people find it. It’s also great because I can get feedback from viewers, which can help me improve my skills for the future. On the other hand, film festivals are a bit more competitive, but they can be a great way to get noticed. Even if my film doesn’t win, I can still make connections with other filmmakers and industry professionals. By submitting to local or smaller festivals, I can get a chance to show your work and get real-world experience.
No comments:
Post a Comment